the home of Eggless Baking

Over the years, Lovely group has developed and grown from a single business entity in 1961 to a multi-industry group with a diversified portfolio of businesses. Today it is counted amongst the leading conglomerates in the country and continues to strive for excellence with its strength, differentiated product mix, state-of-the-art technology, excellence in execution and focus on supreme quality. Lovely group operates business spanning different industries that are grouped into Indian Sweets, Packaged Food, Education, Auto Dealerships, Hospitality and others. Their most notable brands Lovely Sweets, Lovely Imaginations, Lovely Professional University, Lovely Autos and now Lovely Bake Studio – the home of Eggless Baking are winning hearts not only in India but around the globe too.

Lovely Bake Studio, in a short span of time has become one of the fastest growing FMCG brands in the country with presence across 2000 Supermarkets across, 20 States, 40 Cities and all major airports in India with growing exports to Dubai, Saudi Arabia, USA, Australia and Chile!

The days of avoiding baked goodies because it has been prepared with Eggs are now finally over! Everyone can now enjoy our mouth watering range of 100% Eggless Cookies, Organic Cookies, Biscuits, Rusks, Dry Cakes, Baked Snacks, Frozen Food and Snacks, Traditional & International sweets, Herbal Green Tea and many more tempting offerings round the year anytime, anywhere!

Our expert team of chefs and patisserie experts from across the country are constantly innovating, reformulating and re-engineering traditional and modern recipes to create the most perfect tasting Eggless savouries that is loved by all ages and enjoyed by everyone in the family!

Shaishav Mittal, Founder and CEO of Lovely Bake Studio shares his secret recipe for their unprecedented success and love from consumers ” Quality is king. We ensure that our products are made from only the finest quality ingredients products procured locally and Internationally and that is our secret recipe to success. All our production
Facilities are ISO 9001-2015 and ISO 22000 certified by Intertek as well is BRC certified. We have zero tolerance policy on safety and hygiene protocols and have imported state-of-art machinery from Europe for achieving finest quality manufacturing. We are also the pioneers in India for M.A.P (Modified Atmosphere Packaging) which increases shelf life of many of our products naturally without adding any preservatives or chemicals!

Lovely Bake Studio has also opened its doors for Contract Manufactures for brands in India and Internationally. Recently they have associated with one of the largest coffee chains in Saudi Arabia to produce a tempting range of Cookies & Crackers and are in talks with many more big names across the globe for contract manufacturing!